Via: CTV


Modernizing health care through technology could be a panacea, for both patients and the business that figures out how to do it.

Mike Serbinis, the founder and former co-CEO of Kobo, is set to officially announce that his new start-up, League, is coming out of stealth mode on Wednesday morning at an event at MaRS, where his 12-person company is located. League is building a platform that will help connect people and preventative health care professionals such as nutritionists, massage therapists, chiropractors and optometrists.

The app and web service will be a single source for patient records and health-tracking data, but will also work to help improve communications, with appointment reminders, recommendations and potentially even payment management.

“It is an app and a web service that you can sign up to, and you can use it as a consumer to find different health professionals, or health services like a nutritionist or a massage therapist,” said Serbinis, League’s CEO and founder, on Tuesday. “It is curated, so these are professionals that have been selected to be on the platform, and are rated and reviewed and are matched to you based on neighbourhood where you live, because most people are looking for convenience.

“Not only can you find a nutritionist or personal trainer, discover their schedule, book an appointment, pay, get a receipt and eliminate paper throughout the process, but over time you can maintain the connection with the person through League, and add others, so you can form effectively a league of your own health professionals.”

Serbinis colloquially describes the app as an Uber for the health care industry; the announcement comes with $4 million in funding from a number of venture-capital firms, including OMERS Ventures with Foundation Capital, Real Ventures and Infinite Potential Group.

After leaving Kobo in February, Serbinis says he took some time off but was inspired after speaking with Dr. Patrick Soon-Shiong, a surgeon, entrepreneur and philanthropist who talked about how preventative medicine is overlooked.

“The idea was about keeping people healthy from the start. The health care system is $4 trillion between Canada and the U.S. and it’s expected to double in the next decade, (and is) not on a sustainable track. Over half of the cost of that $4 trillion is preventable,” he says. “So I came back to Toronto and decided that this was what I was going to spend the next decade building.”

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